I help founders get Claude actually working.
I spent six years in product management at BlackBerry, Krave Mart, and a few startups before going independent. Now I run Essen Digital Group, teaching founders and small teams how to use Claude like I use it: as a real part of how work gets done.
Why Claude? Why me?
I built the thing I wanted to exist
In 2024, I built MindYourMacro: a multi-agent AI publishing pipeline that generates, edits, and publishes content automatically. Not a demo. A production system that actually runs.
Building it showed me something: the gap between "using AI" and "AI working inside your business" is massive. Most people are stuck on the first side.
I chose Claude for a reason
I've used ChatGPT, Gemini, Copilot, Perplexity. Claude is what I use for real work. Projects, long context, nuanced reasoning. I teach it because it's what I actually use.
I know what busy founders need
Not another AI course. Not "prompt engineering" theory. A system that saves time this week, built for how you actually work. That's what I build.
Background
| MBA | Schulich School of Business |
| 6 years in Product | BlackBerry, Krave Mart, startups |
| Chapter Lead | AI Collective Edmonton |
| Instructor | PMO-BP Certification Program |
| CSPO Certified | Scrum Alliance |
In the room
From colleagues at BlackBerry and Krave Mart (YC S22)
"Suwaid's ability to communicate clearly and directly made him a proactive contributor. Specifically around AI-driven initiatives, he grasps complex concepts quickly and drives efficient implementation."
"Suwaid is a self-starter, eager to educate himself on tools to help himself or his peers. An aptitude for learning fast and creating efficiencies using technology."
"Strong work ethic, a positive attitude, and superior execution skills. As a leader, he was a natural in guiding important conversations and engaging a diverse array of stakeholders."
A few things you might not guess
- Based in Edmonton, Alberta, Canada
- I respond to emails within 24 hours (usually faster)