I take product teams from basic ChatGPT use to properly integrated AI workflows — the processes and thinking that turn casual AI use into a genuine competitive advantage.
Your team knows ChatGPT exists. Some of them use it. But the difference between casual AI use and a team that actually moves faster is a set of real workflows — integrated into how work gets done.
Most training covers the surface. A prompt template here, a demo there. The hard part — building the actual process, deciding where AI fits, knowing when it doesn't — nobody teaches that.
That's what Essen does.
90 minutes. One real workflow built together. Your team leaves with something that runs Monday.
One painful, repetitive task. Automated. Delivered with documentation your team can maintain.
The person you call when you're not sure if AI is the right tool for this.
Thoughtful conversations and a solid start. Especially enjoyed the discussion on AI agents. Excited for what's next.
It was an enlightening conversation. Thank you for facilitating it. It was great to learn from everyone.
Many great takeaways from last night's discussion. Awesome job facilitating.
It was a great talk last night. I enjoyed it very much and hope to see it continued at next events as well.
That was an insightful presentation and demonstration. It is a great pleasure to have you in the line up.
Honored to have you as part of the PMO-BP facilitators. This topic is so valuable to PMOs and PMO professionals.
Lead with outcome, not format. Every engagement ends with something your team can run — not a slide deck about what AI could do.
A focused session where your team builds one actual workflow together — not watches a demo. Product teams, ops teams, startup founding teams.
In 90 minutes your team builds one real workflow. Not watches one. The difference matters: watching creates awareness, building creates habits.
Teams who already know basic prompting get the most out of this. If someone knows what ChatGPT is but isn't sure how to make it part of how the team works, this is the session.
What does your team spend time on that they wish they didn't? One real problem becomes the session's target.
The team builds together. Not watches. One real workflow, mapped to one real problem, in the tools you actually use.
One specific thing to do before the habit fades. Follow-up at end of week one.
For founders and ops leads who need something built, not just learned. One painful, repetitive task. Automated. Delivered with documentation.
Hands-on delivery — not consulting recommendations. You describe the problem, I build the solution, you get working code and a process document your team can maintain without me.
Recent builds include autonomous publishing pipelines, client onboarding automation, and multi-step data processing workflows. Built with the same approach used in MindYourMacro — production systems, not proofs of concept.
For companies actively building AI-enabled workflows who want a thinking partner — not a project. The person you call when you're not sure if AI is the right tool for this.
Teams use this for: reviewing workflow designs before investing engineering time, pressure-testing AI vendor decisions, helping non-technical leads ask the right questions, and keeping the team honest about what's hype vs what actually moves work forward.
I'm a product manager who spent six years shipping real products — at a YC-backed logistics startup, a large Pakistani bank, a healthtech company — before turning that experience toward helping teams actually use AI.
The Schulich MBA and CSPO weren't credentials collected for the sake of it. They came from working at the intersection of business strategy and technical execution, where the real problems live. That's the same place most AI problems live: not in the technology, but in the process around it.
I'm Chapter Lead for AI Collective Edmonton — a global community of 150,000+ AI founders, researchers, and operators. I present at programs like the PMO-BP® certification cohort on practical AI tools for senior leaders. I also teach at TP Global Business Consulting.
Based in Edmonton. Working with product teams and founders across Canada, in-person and remotely.
| MBA — Schulich School of Business | For enterprise clients and anyone who needs to justify spend internally. Signals business rigor alongside technical depth. |
| CSPO — Certified Scrum Product Owner | Product team work specifically. Signals fluency in PM and Agile ecosystems before a single word about AI. |
| 6 years technology transformation | Fintech, healthtech, e-commerce, logistics. Not an overnight pivot. Healthcare and public sector backgrounds add weight in regulated-industry conversations. |
| AI Collective Edmonton — Chapter Lead | Edmonton and local market credibility. Community investment, not just commercial interest. |
| PMO-BP® Program — Facilitator | Invited to present alongside globally recognised PMO leaders including Dr. Tony Prensa and Ethan Schwaber. Validates delivery to senior professional audiences. |
| TP Global Business Consulting — Instructor | Validates workshop delivery. Someone who teaches and delivers, not just consults. |
MindYourMacro is an autonomous multi-agent publishing platform that replaces a full editorial team with a coordinated swarm of specialized AI agents. It's a production system — not a side project, not a proof of concept.
Local vector retrieval, CI/CD deployment, structured quality governance, and a Multimodal RAG Image Ledger that uses a tiered image strategy to manage API costs. The kind of architecture decisions that only come from running something in production.
When I talk about token costs, context windows, and where multi-agent systems actually break down — I'm talking from a system I run, not a course I took.
From colleagues at BlackBerry and Krave Mart (YC S22)
"Suwaid's ability to communicate clearly and directly made him a proactive contributor… specifically around AI-driven initiatives, he grasps complex concepts quickly and drives efficient implementation."
"Suwaid is a self-starter, eager to educate himself on tools to help himself or his peers. An aptitude for learning fast and creating efficiencies using technology."
"Strong work ethic, a positive attitude, and superior execution skills. As a leader, he was a natural in guiding important conversations and engaging a diverse array of stakeholders."
Published writing, sessions facilitated, events run. A record of the work.
A real walkthrough of using ChatGPT's Code Interpreter on a 78,000-row B2B SaaS sales dataset. Covers prompts, error-catching, and key decision-making learnings. Part 1 of 2.
Taking the analysis from Part 1 into strategy: building a data-informed marketing and sales plan using AI. In progress.
February 2026 · Edmonton Unlimited · 35 attendees
"Thoughtful conversations and a solid start. Especially enjoyed the discussion on AI agents."
Megha Brahmbhatt · Business Analyst, GovTech & Healthcare35 people showed up in the cold for Edmonton's first AI Collective chapter event. Builders, practitioners, and curious minds at every level.
Sponsored by Civic Deeds & Edmonton UnlimitedFollow-on events planned across AI governance, vibe-coding, AI agents, AI for product management, and AI for marketers.
Global network: 150+ cities, 150,000 membersToronto · Product leaders from non-profit, municipal, and publishing sectors
"It was an enlightening conversation. Thank you for facilitating it. It was great to learn from everyone."
Edel Buggy · Lead Service Designer, Women in Leadership & Innovation"The discussion was truly insightful. Thanks for picking up this topic."
Monisha Bhatia · Product Manager, Forbes Advisor"It opened up some new avenues for me to explore in future. So many diverse opinions and techniques discussed."
Nick Boccone · Product LeaderVirtual cohort · Facilitated alongside Dr. Tony Prensa, Ethan Schwaber, Joey Perugino
"That was an insightful presentation and demonstration. It is a great pleasure to have you in the line up."
Dr. Tony Prensa, ATP, PMP · AI-Enabled Strategic PMO Architect"Honored to have you as part of the PMO-BP facilitators. This topic is so valuable to PMOs and PMO professionals."
Ethan Schwaber, MBA, PMP · Award-Winning PMO & Business Ops ExecutiveSession covered using Gemini and NotebookLM to turn PMO document archives into searchable knowledge engines — live demo, real project files, PMO-BP® certified cohort audience.
PMO-BP® is a globally recognised certification programEvery engagement starts with a 30-minute call. No pitch deck, no funnel. One conversation about what your team is trying to do and whether I'm the right person to help.
90 minutes, one built workflow. Starting at $1,500.
One painful task. Automated. Delivered with documentation.
Monthly retainer. The person you call when you're not sure if AI is the right tool.
📍Based in Edmonton, AB. Working remotely across Canada.